LABZ
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JOB: NAMING AND BRAND IDENTITY:
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
Attendance: Daniel Nadalutti (CEO - BIRD) | Gabriel Sales (Head of Planning - BIRD)
Naming: Bruno Carvalho (Head of Design - ALT) | Haline Farias (Copywriter - ALT)
Approval: Ricardo and Silver (LABZ)
BIRD Intelligence Department: Gabriel Sales (Head of Planning - BIRD), Michelle Stramasso (Senior Strategic Planning Analyst - BIRD) and Fernanda Zanin (Senior Strategic Planning Analyst - BIRD)
E-commerce programming: Érico Ishii (Head of Technology)
Agency: ALT | Company: BIRD - Strategy . Smartsourcing . Business Traction
Year: 2024
Labz is the second-largest reseller of Pro Stock rackets in the world, operating in a highly niche segment. Known for its expertise and quality in the market, the company stands out in the distribution of high-performance tennis rackets, aimed at both professional and demanding amateur players.
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
Attendance: Daniel Nadalutti (CEO - BIRD) | Gabriel Sales (Head of Planning - BIRD)
Naming: Bruno Carvalho (Head of Design - ALT) | Haline Farias (Copywriter - ALT)
Approval: Ricardo and Silver (LABZ)
BIRD Intelligence Department: Gabriel Sales (Head of Planning - BIRD), Michelle Stramasso (Senior Strategic Planning Analyst - BIRD) and Fernanda Zanin (Senior Strategic Planning Analyst - BIRD)
E-commerce programming: Érico Ishii (Head of Technology)
Agency: ALT | Company: BIRD - Strategy . Smartsourcing . Business Traction
Year: 2024
Labz is the second-largest reseller of Pro Stock rackets in the world, operating in a highly niche segment. Known for its expertise and quality in the market, the company stands out in the distribution of high-performance tennis rackets, aimed at both professional and demanding amateur players.
CHALLENGE AND SOLUTION:
Our challenge with Labz, the second-largest Pro Stock racket company in the world, operating in a highly niche segment, was to create a brand identity that stood out in a competitive market. We began with a global benchmark analysis, exploring direct competitors and luxury sports brands in the tennis racket segment. Based on this research, we developed the brand name, inspired by the founders' story, ensuring trademark registration in the relevant categories and considering its potential for international expansion.
We defined the brand archetype and designed a logo with a focus on its physical application on the rackets, the brand’s primary touchpoint with its audience.
Additionally, we are developing a templated e-commerce platform that reflects Labz’s branding, seamlessly integrating layout and product architecture. The goal is to deliver a cohesive visual and functional experience aligned with the brand’s identity, enhancing its presence in the digital space.
WHAT WE DID:
_Strategic Planning
_Naming
_Logo & Visual Identity
_E-commerce
_Brand Book
_Stationery
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