FLIP
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JOB: BRANDING FLIP
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
Attendance: Luisa Porto (Senior Strategic Planning Analyst - BIRD), Daniel Nadalutti (CEO - BIRD), Bruno Carvalho (Head of Design - ALT), and Paolo Farinelli (Partner | Head of Operations)
Approval: Raphael Levi (CEO - Flip), Gustavo Traballe, and Pâmela Simon (Flip)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2021
Attendance: Luisa Porto (Senior Strategic Planning Analyst - BIRD), Daniel Nadalutti (CEO - BIRD), Bruno Carvalho (Head of Design - ALT), and Paolo Farinelli (Partner | Head of Operations)
Approval: Raphael Levi (CEO - Flip), Gustavo Traballe, and Pâmela Simon (Flip)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2021
ABOUT FLIP:
Flip is a credit fintech designed to boost small and medium-sized companies across the country in an innovative and uncomplicated way.
Flip is a credit fintech designed to boost small and medium-sized companies across the country in an innovative and uncomplicated way.
CHALLENGE AND SOLUTION:
The company already had a logo, so my challenge was to update and expand the entire visual language, focusing on solutions for the digital environment and ensuring consistency across all brand touchpoints.
The company already had a logo, so my challenge was to update and expand the entire visual language, focusing on solutions for the digital environment and ensuring consistency across all brand touchpoints.
WHAT WE DID:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Packaging Design
_Guidelines and Metrics
_Organizational Excellence
_Website
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SITE:
flipdigital.com.br
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Packaging Design
_Guidelines and Metrics
_Organizational Excellence
_Website
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SITE:
flipdigital.com.br
