Flip
2021
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JOB: BRANDING FLIP
Design | Art Direction: Bruno Carvalho (Head Of Design - ALT)
Attendance: Luisa Porto (Senior Strategic Planning Analyst - BIRD), Daniel Nadalluti (CEO - BIRD),
Bruno Carvalho Head Of Design - ALT) and Paolo Farinelli (Partner | Head of Operations)
Approval: Raphael Levi (CEO - Flip), Gustavo Traballe and Pâmela Simon (Flip)
Agency: ALT | Company: BIRD - Moving Business Forward
Design | Art Direction: Bruno Carvalho (Head Of Design - ALT)
Attendance: Luisa Porto (Senior Strategic Planning Analyst - BIRD), Daniel Nadalluti (CEO - BIRD),
Bruno Carvalho Head Of Design - ALT) and Paolo Farinelli (Partner | Head of Operations)
Approval: Raphael Levi (CEO - Flip), Gustavo Traballe and Pâmela Simon (Flip)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT FLIP:
Credit Fintech, designed to boost small and medium-sized companies across the country in an innovative and uncomplicated way.
Credit Fintech, designed to boost small and medium-sized companies across the country in an innovative and uncomplicated way.
CHALLENGE AND SOLUTION:
The company already had a logo, my challenge was to update and unfold all the visual language,
thinking in solutions for the digital environment covering all the brand's touch points.
The company already had a logo, my challenge was to update and unfold all the visual language,
thinking in solutions for the digital environment covering all the brand's touch points.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Packaging Design
_Guidelines and Metrics
_Organisational excellence
_Site
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SITE:
flipdigital.com.br
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Packaging Design
_Guidelines and Metrics
_Organisational excellence
_Site
-
SITE:
flipdigital.com.br
