Bruno Carvalho Design

MR. CHENEY

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JOB: BRANDING MR. CHENEY
Creation of the original logo: Prado (Prado Business Design)
Art Direction: Igor Brasa (Creative Leader - BIRD) and Bruno Carvalho (Creative Leader - ALT)
Designers: Igor Brasa (Creative Leader - BIRD) | Lucas Silveira (Designer - BIRD)
Illustrations: Lucas Silveira (Designer - BIRD)
Video Editing: Gabriela Brito (Marketing Analyst - BIRD)
Photos: Mr. Cheney
Marketing Coordination: Marcela Urbano (BIRD) | Yann Rocha (BIRD) | Daniel Nadalutti (CEO - BIRD)
Attendance: Daniel Nadalutti (CEO - BIRD)
Strategy: Diogo Costa (CKO - BIRD) | Raphaella Faria (Marketing Intelligence - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Agency: Mestiça | Bsine
Store Architecture and Point of Sale: C.A.S.T Companhia de Arquitetura & Store Design
Year: 2019

ABOUT MR. CHENEY:

Mr. Cheney is the first and largest chain of fresh-baked, handmade cookies in Brazil, embodying the essence of flavor and recipe innovation, rooted in the original American tradition, and driven by a passion for serving people with fun and enthusiasm.

CHALLENGE AND SOLUTION:

With Igor Brasa stepping down from the account for personal reasons, my role was to continue the art and creative direction for the creation of Mr. Cheney's Brand Book. I was responsible for approving the manual in terms of visual language, supporting, and guiding the designer responsible for developing the new visual language, Lucas Silveira, as the brand underwent a repositioning to include more products in its portfolio beyond cookies.

WHAT WE DID:

_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Packaging Design
_Sonic, Motion, and Sensory Identity
_Launch and Activation
_Website

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SITE:
mrcheney.com.br

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