Mr. Cheney
2019
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JOB: BRANDING MR. CHENEY
Creation of the original logo: Prado - (Prado Business Design)
Art Direction: Igor Brasa (Creative Leader - BIRD) and Bruno Carvalho (Creative Leader - ALT)
Designers: Igor Brasa (Creative Leader - BIRD) | Lucas Silveira (Designer - BIRD)
Illustrations: Lucas Silveira (Designer - BIRD)
Video Editions of Mr. Cheney: Gabriela Brito (Marketing Analyst - BIRD)
Photos: Mr.Cheney
Marketing Coordination: Marcela Urbano (BIRD) | Yann Rocha (BIRD) | Daniel Nadalluti (CEO - BIRD)
Attendance: Daniel Nadalluti (CEO - BIRD)
Strategy: Diogo Costa (CKO - BIRD) | Raphaella Faria (Marketing Intelligence - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Agency: Mestiça | Bsine
Store Architecture and Point of Sale: C.A.S.T companhia de arquitetura & store design
ABOUT MR. CHENEY:
Mr. Cheney is the first and largest chain of fresh-baked, handmade cookies in Brazil, with the essence
of flavor and recipe innovation, the originally American tradition and the passion and fun to serve people.
MY CHALLENGE:
With the departure of Igor Brasa from the account for personal reasons, my role was to continue the art and creative direction for the creation of Mr. Cheney's Brand book, approving the manual in terms of visual language, giving support and guiding the designer responsible for creation of the new visual language: Lucas Silveira, as the brand was undergoing a repositioning in the market encompassing more products in the portfolio besides the cookie.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Packaging Design
_Sonic, motion and sensory identity
_Launch and activation
_Site
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SITE:
mrcheney.com.br
