Fideleco
2020
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JOB: BRANDING FIDELECO
Design | Art Direction: Bruno Carvalho (Head Of Design - ALT)
Strategy: Diogo Costa (CKO - BIRD), Raphaela Faria (Marketing Intelligence Planning - BIRD), Isabella Sentelhas (Senior Strategic Planning Analyst - BIRD), Karina Merulla (Marketing Specialist - BIRD)
and Luisa Porto (Senior Strategic Planning Analyst - BIRD)
Approval: Guilherme Flores (Director - Fideleco), Thiago Simonato (Co-founder and CEO at GS Ciência do Consumo)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT FIDELECO:
Fideleco is a customer relationship and loyalty platform that connects consumers
micro and small local businesses.
Focused on ease and practicality, Fideleco delivers the power to know, create relationships and get closer to its customers every day.
In order to strengthen bonds, conquer, increaseand retain, the platform has a series of automated and scaling-up featuresof its points
of contact with customers.
Reviews, Awards, Emails, SMS, Referrals, Hotsites, Bonus, Application, Control Panel
and Branches in one place.
CHALLENGE AND SOLUTION:
Update the visual identity based on the new positioning and archetype defined by the Intelligence Department,
thinking of solutions for the digital environment covering all the brand's touch points.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Logo & Visual Identity
_Packaging Design
_User interface
_Site
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SITE:
www.fideleco.com.br
