FIDELECO
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SITE:
fideleco.com.br
JOB: BRANDING FIDELECO
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
Strategy: Diogo Costa (CKO - BIRD), Raphaela Faria (Marketing Intelligence Planning - BIRD), Isabella Sentelhas (Senior Strategic Planning Analyst - BIRD), Karina Merulla (Marketing Specialist - BIRD), and Luisa Porto (Senior Strategic Planning Analyst - BIRD)
Approval: Guilherme Flores (Director - Fideleco), Thiago Simonato (Co-founder and CEO at GS Ciência do Consumo)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2020
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
Strategy: Diogo Costa (CKO - BIRD), Raphaela Faria (Marketing Intelligence Planning - BIRD), Isabella Sentelhas (Senior Strategic Planning Analyst - BIRD), Karina Merulla (Marketing Specialist - BIRD), and Luisa Porto (Senior Strategic Planning Analyst - BIRD)
Approval: Guilherme Flores (Director - Fideleco), Thiago Simonato (Co-founder and CEO at GS Ciência do Consumo)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2020
ABOUT FIDELECO:
Fideleco is a customer relationship and loyalty platform that connects consumers with micro and small local businesses. Focused on ease and practicality, Fideleco empowers businesses to build relationships and stay close to their customers daily. To strengthen bonds, attract, grow, and retain customers, the platform offers a range of automated and scalable features for all customer touchpoints. Features include reviews, awards, emails, SMS, referrals, hotsites, bonuses, application, control panel, and branches—all in one place.
Fideleco is a customer relationship and loyalty platform that connects consumers with micro and small local businesses. Focused on ease and practicality, Fideleco empowers businesses to build relationships and stay close to their customers daily. To strengthen bonds, attract, grow, and retain customers, the platform offers a range of automated and scalable features for all customer touchpoints. Features include reviews, awards, emails, SMS, referrals, hotsites, bonuses, application, control panel, and branches—all in one place.
CHALLENGE AND SOLUTION:
The challenge was to update the visual identity based on the new positioning and archetype defined by the Intelligence Department, ensuring solutions for the digital environment that cover all brand touchpoints.
The challenge was to update the visual identity based on the new positioning and archetype defined by the Intelligence Department, ensuring solutions for the digital environment that cover all brand touchpoints.
WHAT WE DID:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Logo & Visual Identity
_Packaging Design
_User Interface
_Website
-_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Logo & Visual Identity
_Packaging Design
_User Interface
_Website
SITE:
fideleco.com.br
