AVA
2022
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JOB: BRAND IDENTITY
Design | Art Direction: Bruno Carvalho (Head Of Design - ALT)
Strategy: Diogo Costa (CKO - BIRD), Luisa Porto (Senior Strategic Planning Analyst - BIRD) and Edlania Souza (Strategic Planning Analyst - BIRD)
Attendance: Diogo Costa (CKO - BIRD), Luisa Porto (Senior Strategic Planning Analyst - BIRD), Daniel Nadalutti (CEO - BIRD), Brau Reges (Head Of Design - ALT) and Bruno Carvalho (Head Of Design - ALT)
Approval: Bruno Paro, Roberta Guaspari, Renata Folloni, Leandro and Elias (AVA)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT AVA:
AVA is a digital space where you can tell your story, maintain special connections, immortalize memories and access them when you miss them. We want to explore the feelings, emotions, connection, reconnection and collaboration between people, through the use of the internet and technology for good. Our guide itineraries help you take the first step and start telling your best memories. Now the moments of your life have a special place to be kept. Forever.
CHALLENGE AND SOLUTION:
At AVA my challenge was to adjust the Brand with the creation of a new symbol that preserves the essence of the brand.
WHAT HAVE WE DONE:
_Brand Language
_Brand Personality & Tone of Voice
_Redesign Logo & Visual Identity
_UI Kit
_Design Tool Kit
_User interface
_APP
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