AVA
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JOB: BRAND IDENTITY
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
Strategy: Diogo Costa (CKO - BIRD), Luisa Porto (Senior Strategic Planning Analyst - BIRD), and Edlania Souza (Strategic Planning Analyst - BIRD)
Attendance: Diogo Costa (CKO - BIRD), Luisa Porto (Senior Strategic Planning Analyst - BIRD), Daniel Nadalutti (CEO - BIRD), Brau Reges (Head of Design - ALT), and Bruno Carvalho (Head of Design - ALT)
Approval: Bruno Paro, Roberta Guaspari, Renata Folloni, Leandro, and Elias (AVA)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2022
ABOUT AVA:
AVA is a digital space where you can tell your story, maintain special connections, immortalize memories, and access them whenever you miss them. We aim to explore feelings, emotions, connection, reconnection, and collaboration between people through the positive use of the internet and technology. Our guided itineraries help you take the first step in telling your best memories. Now, the moments of your life have a special place to be kept—forever.
CHALLENGE AND SOLUTION:
At AVA, my challenge was to refine the brand by creating a new symbol that preserves the essence of the original identity.
WHAT WE DID:
_Brand Language
_Brand Personality & Tone of Voice
_Redesign Logo & Visual Identity
_UI Kit
_Design Tool Kit
_User Interface
_APP
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SITE:
loja.mundoava.com.br
