Virtual Plant
2019
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JOB: BRANDING VIRTUAL PLANT
Designer | Art Direction: Bruno Carvalho (Designer - BIRD) | Nara Pavão (Designer - BIRD)
Attendance: André Zamarian (Marketing Accounts Specialist - BIRD)
BIRD - Intelligence Department: Diogo Costa (CKO - BIRD Raphaela Faria (Marketing Intelligence Planning - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT VIRTUAL PLANT:
Virtual Plant Engenharia is a Project Consulting company for the market of AEC - Architecture, Engineering and Construction - concerned with generating development in a conscious and sustainable way.
CHALLENGE:
Create a new logo and tagline that refers to the purpose of the brand and its services representing the most advanced scanning, scanning and 3D survey technology in order to register all three dimensions of architectural plans.
SOLUTION:
For the creation of the brand, we explored elements related to the digitization of environments (point cloud) and 3D survey creating a new meaning together with the programming codes (digitization): 0 and 1 represented graphically by "line" and "point", " dot ”and“ line.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Organisational excellence
_Site
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SITE:
virtualplant.com.br
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Organisational excellence
_Site
-
SITE:
virtualplant.com.br
