VIRTUAL PLANT
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JOB: BRANDING VIRTUAL PLANT
Designer | Art Direction: Bruno Carvalho (Designer - BIRD) | Nara Pavão (Designer - BIRD)
Attendance: André Zamarian (Marketing Accounts Specialist - BIRD)
BIRD - Intelligence Department: Diogo Costa (CKO - BIRD), Raphaela Faria (Marketing Intelligence Planning - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2019
ABOUT VIRTUAL PLANT:
Virtual Plant Engenharia is a project consulting company in the AEC (Architecture, Engineering, and Construction) market, focused on generating development in a conscious and sustainable way.
CHALLENGE:
The challenge was to create a new logo and tagline that reflect the brand's purpose and services, representing the most advanced scanning and 3D surveying technology to capture all three dimensions of architectural plans.
SOLUTION:
For the brand creation, we explored elements related to the digitization of environments (point cloud) and 3D surveying, integrating them with programming codes (digitization): 0 and 1, graphically represented by "line" and "point," "dot" and "line."
Attendance: André Zamarian (Marketing Accounts Specialist - BIRD)
BIRD - Intelligence Department: Diogo Costa (CKO - BIRD), Raphaela Faria (Marketing Intelligence Planning - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2019
ABOUT VIRTUAL PLANT:
Virtual Plant Engenharia is a project consulting company in the AEC (Architecture, Engineering, and Construction) market, focused on generating development in a conscious and sustainable way.
CHALLENGE:
The challenge was to create a new logo and tagline that reflect the brand's purpose and services, representing the most advanced scanning and 3D surveying technology to capture all three dimensions of architectural plans.
SOLUTION:
For the brand creation, we explored elements related to the digitization of environments (point cloud) and 3D surveying, integrating them with programming codes (digitization): 0 and 1, graphically represented by "line" and "point," "dot" and "line."
WHAT WE DID:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Organizational Excellence
_Website
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SITE:
virtualplant.com.br
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Organizational Excellence
_Website
-
SITE:
virtualplant.com.br
