Yaman
2021
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JOB: BRANDING YAMAN
Design | Art Direction: Bruno Carvalho (Head Of Design - ALT)
Attendance: André Reis (Marketing Specialist - BIRD) and Daniel Nadalluti (CEO - BIRD)
Approval: Andrey Coelho (CEO - Yaman) and Afonso Acauan (Head of Strategy - Yaman)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT YAMAN:
Yaman is one of the main quality and software engineering consultants in Brazil,specializes in delivering reliable, secure and fast applications to its customers.
More than 300 experts with extensive experience and practice in software engineering and quality helpthe main business leaders to define strategies, processes and tools for the application lifecycle.
In tune with the ever-increasing evolution of the digital age, the key to Yaman's customers' success in their digital journeys lies in the ability to deliver unique experiences to their end customers, with extreme time-to-market speed.
For the Yaman team, quality applications means delivering secure applications/software, stable and growing digital businesses that protect the people involved with high availability and excellent usability of services.
For the second year in a row, Yaman is among the TOP20 SMEs of Lovemondays with 93% of employees recommending it as the most loved company in Brazil. In 2019, it was elected by Great Place To Work as one of the best companies to work for in the Barueri e Region ranking.
CHALLENGE AND SOLUTION:
The company already had a logo, my challenge was to update and unfold all the visual language, thinking in solutions for the digital environment covering all the brand's touch points.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Segmentation & Portfolio
_Brand Architecture
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Employee Engagement
_Guidelines and Metrics
_Organisational Excellence
-
SITE:
yaman.com.br
Design | Art Direction: Bruno Carvalho (Head Of Design - ALT)
Attendance: André Reis (Marketing Specialist - BIRD) and Daniel Nadalluti (CEO - BIRD)
Approval: Andrey Coelho (CEO - Yaman) and Afonso Acauan (Head of Strategy - Yaman)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT YAMAN:
Yaman is one of the main quality and software engineering consultants in Brazil,specializes in delivering reliable, secure and fast applications to its customers.
More than 300 experts with extensive experience and practice in software engineering and quality helpthe main business leaders to define strategies, processes and tools for the application lifecycle.
In tune with the ever-increasing evolution of the digital age, the key to Yaman's customers' success in their digital journeys lies in the ability to deliver unique experiences to their end customers, with extreme time-to-market speed.
For the Yaman team, quality applications means delivering secure applications/software, stable and growing digital businesses that protect the people involved with high availability and excellent usability of services.
For the second year in a row, Yaman is among the TOP20 SMEs of Lovemondays with 93% of employees recommending it as the most loved company in Brazil. In 2019, it was elected by Great Place To Work as one of the best companies to work for in the Barueri e Region ranking.
CHALLENGE AND SOLUTION:
The company already had a logo, my challenge was to update and unfold all the visual language, thinking in solutions for the digital environment covering all the brand's touch points.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Segmentation & Portfolio
_Brand Architecture
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Employee Engagement
_Guidelines and Metrics
_Organisational Excellence
-
SITE:
yaman.com.br
