YAMAN
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JOB: BRANDING YAMAN
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
Attendance: André Reis (Marketing Specialist - BIRD) and Daniel Nadalutti (CEO - BIRD)
Approval: Andrey Coelho (CEO - Yaman) and Afonso Acauan (Head of Strategy - Yaman)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2021
Attendance: André Reis (Marketing Specialist - BIRD) and Daniel Nadalutti (CEO - BIRD)
Approval: Andrey Coelho (CEO - Yaman) and Afonso Acauan (Head of Strategy - Yaman)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2021
ABOUT YAMAN:
Yaman is one of the leading quality and software engineering consultancies in Brazil, specializing in delivering reliable, secure, and fast applications to its customers.
Yaman is one of the leading quality and software engineering consultancies in Brazil, specializing in delivering reliable, secure, and fast applications to its customers.
With a team of over 300 experts with extensive experience in software engineering and quality, Yaman helps business leaders define strategies, processes, and tools for the entire application lifecycle.
In tune with the rapid evolution of the digital age, Yaman's key to success lies in enabling its customers to deliver unique experiences to their end users with exceptional time-to-market speed.
For the Yaman team, quality applications mean delivering secure software, stable and growing digital businesses, and protecting all stakeholders with high availability and excellent usability of services.
For the second consecutive year, Yaman is among the TOP20 SMEs on LoveMondays, with 93% of employees recommending it as the most loved company in Brazil. In 2019, it was recognized by Great Place to Work as one of the best companies to work for in the Barueri and Region ranking.
CHALLENGE AND SOLUTION:The company already had a logo, so my challenge was to update and expand the entire visual language, focusing on solutions for the digital environment and covering all brand touchpoints.
WHAT WE DID:_Brand Analysis & Positioning
_Segmentation & Portfolio
_Brand Architecture
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Employee Engagement
_Guidelines and Metrics
_Organizational Excellence
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SITE:
yaman.com.br
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MEDIA:
Medium
IT Forum
Estadão
Exame
Terra
TI Inside
Inforchannel
Folha de Alphaville
Canaltech
_Segmentation & Portfolio
_Brand Architecture
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Employee Engagement
_Guidelines and Metrics
_Organizational Excellence
-
SITE:
yaman.com.br
-
MEDIA:
Medium
IT Forum
Estadão
Exame
Terra
TI Inside
Inforchannel
Folha de Alphaville
Canaltech
