Bruno Carvalho Design

VERITY

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JOB: BRANDING VERITY

Designer | Art Direction: Bruno Carvalho (Creative Leader - ALT)
Attendance: Isabella Sentelhas (Strategic Planning - BIRD)
BIRD Intelligence Department: Diogo Costa (CKO - BIRD), Raphaela Faria (Marketing Intelligence Planning - BIRD), Isabella Sentelhas (Strategic Planning - BIRD), Karina Merulla (Marketing Specialist - BIRD)
Proofreading: Eliane Coelho (Content - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2021

ABOUT VERITY:

Verity is a Digital Transformation company that has been operating in the technology market for over 10 years. Its services assist large companies in their transformation journey, from mapping challenges or business opportunities to developing solutions through agile methods. Verity also plays a key role in the cultural transformation of companies. The company has extensive experience in implementing platforms, portals, mobile applications, and integrations across various technologies, including artificial intelligence and augmented reality. Verity specializes in serving insurance companies, banks, and payment companies.

CHALLENGE AND SOLUTION:

The company already had a logo, so my challenge was to expand the entire visual language of the brand to cover all points of contact, based on the defined archetypes: The Hero and The Caregiver.

WHAT HAVE WE DONE:

_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Organizational Excellence
_Website

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SITE:
verity.com.br

MEDIA:
Experienceclub
Cryptoid
Exame
Panorama Mercantil
Moneyreport

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