Verity
2021
-
JOB: BRANDING VERITY
Designer | Art Direction: Bruno Carvalho (Creative Leader - ALT)
Attendance: Isabella Sentelhas (Strategic Planning - BIRD)
BIRD Intelligence Department: Diogo Costa (CKO - BIRD), Raphaela Faria (Marketing Intelligence Planning - BIRD), Isabella Sentelhas (Strategic Planning - BIRD), Karina Merulla (Marketing Specialist - BIRD)
Proofreading: Eliane Coelho (Content - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT VERITY:
Verity is a Digital Transformation company that has been operating in the technology market for over 10 years.
Its services help large companies in their transformation journey, from mapping the challenge or business opportunity to developing the solution through agile methods. To this end, it also acts in the cultural transformation of the company. He has experiences in the implementation of platforms, portals, mobile and integrations in several technologies, including using artificial intelligence and augmented reality. The company specializes in the business of Insurance Companies, Banks and Means of Payment Companies.
Designer | Art Direction: Bruno Carvalho (Creative Leader - ALT)
Attendance: Isabella Sentelhas (Strategic Planning - BIRD)
BIRD Intelligence Department: Diogo Costa (CKO - BIRD), Raphaela Faria (Marketing Intelligence Planning - BIRD), Isabella Sentelhas (Strategic Planning - BIRD), Karina Merulla (Marketing Specialist - BIRD)
Proofreading: Eliane Coelho (Content - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT VERITY:
Verity is a Digital Transformation company that has been operating in the technology market for over 10 years.
Its services help large companies in their transformation journey, from mapping the challenge or business opportunity to developing the solution through agile methods. To this end, it also acts in the cultural transformation of the company. He has experiences in the implementation of platforms, portals, mobile and integrations in several technologies, including using artificial intelligence and augmented reality. The company specializes in the business of Insurance Companies, Banks and Means of Payment Companies.
CHALLENGE AND SOLUTION:
The company already had a logo, so my challenge was to unfold the entire visual language of the brand
to cover all points of contact based on the defined archetypes: The hero and the caregiver.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Organisational excellence
_Site
-
SITE:
verity.com.br
The company already had a logo, so my challenge was to unfold the entire visual language of the brand
to cover all points of contact based on the defined archetypes: The hero and the caregiver.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Organisational excellence
_Site
-
SITE:
verity.com.br
