SPORT BRAS
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JOB: BRAND IDENTITY
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
BIRD Intelligence Department: Diogo Costa (CKO - BIRD)
Approval: Pedro Boldrini (Head of Marketing - SportBras)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2022
JOB: BRAND IDENTITY
Design | Art Direction: Bruno Carvalho (Head of Design - ALT)
BIRD Intelligence Department: Diogo Costa (CKO - BIRD)
Approval: Pedro Boldrini (Head of Marketing - SportBras)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2022
ABOUT SPORT BRAS:
Sport Bras is a family-owned business with over 30 years of experience in the sale of sporting goods, located in one of the largest shopping centers in São Paulo, in the Brás region.
CHALLENGE AND SOLUTION:
The challenge was to create a logo and develop the visual identity, focusing on solutions for the digital environment and ensuring consistency across all brand touchpoints.
Sport Bras is a family-owned business with over 30 years of experience in the sale of sporting goods, located in one of the largest shopping centers in São Paulo, in the Brás region.
CHALLENGE AND SOLUTION:
The challenge was to create a logo and develop the visual identity, focusing on solutions for the digital environment and ensuring consistency across all brand touchpoints.
WHAT WE DID:
_Experience Strategy
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Packaging Design
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SITE:
sportbras.com.br
_Redesign Logo & Visual Identity
_Guidelines and Metrics
_Packaging Design
-
SITE:
sportbras.com.br
