Parque Cidade Jardim
2020
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JOB: BRAND IDENTITY
Original Brand Designer: Not found
Designer | Art Direction: Bruno Carvalho (Creative Leader - ALT)
Attendance: Daniel Nadalluti (CEO - BIRD) | Bruno Carvalho (Creative Leader - ALT)
Agency: ALT | Company: BIRD - Moving Business Forward
Photos: JHSF
Original Brand Designer: Not found
Designer | Art Direction: Bruno Carvalho (Creative Leader - ALT)
Attendance: Daniel Nadalluti (CEO - BIRD) | Bruno Carvalho (Creative Leader - ALT)
Agency: ALT | Company: BIRD - Moving Business Forward
Photos: JHSF
ABOUT:
Parque Cidade Jardim is a luxury mixed-use residential condominium in the city of São Paulo, located on a 72,000m² plot. The complex consists of 9 residential buildings, Shopping Cidade Jardim and Cidade Jardim Corporate Center. Everything to be enjoyed in comfort and safety. The residential area occupies 40 thousand m² of land, where each building has independent access and large garages, in addition to an exclusive basement for services. The apartments, with areas ranging from 235 to 1,885m², have smart floor plans, large rooms and balconies for the city skyline.
Parque Cidade Jardim is a luxury mixed-use residential condominium in the city of São Paulo, located on a 72,000m² plot. The complex consists of 9 residential buildings, Shopping Cidade Jardim and Cidade Jardim Corporate Center. Everything to be enjoyed in comfort and safety. The residential area occupies 40 thousand m² of land, where each building has independent access and large garages, in addition to an exclusive basement for services. The apartments, with areas ranging from 235 to 1,885m², have smart floor plans, large rooms and balconies for the city skyline.
Incorporation: JHSF (2008 - 2010)
Architecture Project: Pablo Slemenson
Landscaping Project: Maria João d’Orey
Number of Towers: 9 residential buildings
Number of Floors: Buildings with 26 to 27 floors
Number of Units: Buildings of 1 or 2 units per floor
Product: Apartments from 235 m² to 1,885 m²
Architecture Project: Pablo Slemenson
Landscaping Project: Maria João d’Orey
Number of Towers: 9 residential buildings
Number of Floors: Buildings with 26 to 27 floors
Number of Units: Buildings of 1 or 2 units per floor
Product: Apartments from 235 m² to 1,885 m²
ABOUT JHSF:
Leader in the high-income real estate sector in Brazil, Founded in 1972, JHSF has a significant presence in the shopping center, fashion retail, hospitality and gastronomy, real estate development and other markets that aim to improve the quality of life of its customers. The JHSF team works in an ethical and agile way to fulfill its commitments. Tireless, takes care of sustainability and practices social inclusion, creating a work environment favorable to cultural enrichment and the well-being of the community.
CHALLENGE:
The manager of Parque Cidade Jardim contacted ALT (BIRD Design LAB) to recover the brand, where the original symbol had been lost over time and JHSF no longer had the original files, leaving only the printed materials.
SOLUTION:
Redesign of the symbol from the printed materials using the wire count and expansion of the brand with the creation of the visual identity manual.
Redesign of the symbol from the printed materials using the wire count and expansion of the brand with the creation of the visual identity manual.
WHAT HAVE WE DONE:
_Redesign Logo
_Visual Identity
_Digital Guidelines
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SITE:
www.jhsf.com.br/en/parque-cidade-jardim
_Redesign Logo
_Visual Identity
_Digital Guidelines
-
SITE:
www.jhsf.com.br/en/parque-cidade-jardim
Below symbol recovered from the printed materials.
Expansion of the brand`s visual universe with the creation of the visual identity manual, stamp creation, color palette, typography and graphics.
