PARQUE CIDADE JARDIM
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JOB: BRAND IDENTITY
Original Brand Designer: Not Found
Designer | Art Direction: Bruno Carvalho (Creative Leader - ALT)
Attendance: Daniel Nadalutti (CEO - BIRD) | Bruno Carvalho (Creative Leader - ALT)
Agency: ALT | Company: BIRD - Moving Business Forward
Photos: JHSF
Year: 2020
Designer | Art Direction: Bruno Carvalho (Creative Leader - ALT)
Attendance: Daniel Nadalutti (CEO - BIRD) | Bruno Carvalho (Creative Leader - ALT)
Agency: ALT | Company: BIRD - Moving Business Forward
Photos: JHSF
Year: 2020
ABOUT PARQUE CIDADE JARDIM:
Parque Cidade Jardim is a luxury mixed-use residential condominium in São Paulo, situated on a 72,000m² plot. The complex includes 9 residential buildings, Shopping Cidade Jardim, and the Cidade Jardim Corporate Center, offering everything needed for comfort and safety. The residential area spans 40,000m², with each building having independent access, large garages, and an exclusive basement for services. The apartments, ranging from 235m² to 1,885m², feature smart floor plans, spacious rooms, and balconies with views of the city skyline.
Parque Cidade Jardim is a luxury mixed-use residential condominium in São Paulo, situated on a 72,000m² plot. The complex includes 9 residential buildings, Shopping Cidade Jardim, and the Cidade Jardim Corporate Center, offering everything needed for comfort and safety. The residential area spans 40,000m², with each building having independent access, large garages, and an exclusive basement for services. The apartments, ranging from 235m² to 1,885m², feature smart floor plans, spacious rooms, and balconies with views of the city skyline.
_Incorporation: JHSF (2008 - 2010)
_Architecture Project: Pablo Slemenson
_Landscaping Project: Maria João d’Orey
_Number of Towers: 9 residential buildings
_Number of Floors: 26 to 27 floors per building
_Number of Units: 1 or 2 units per floor
_Product: Apartments from 235m² to 1,885m²
ABOUT JHSF:
Founded in 1972, JHSF is a leader in the high-income real estate sector in Brazil, with a significant presence in shopping centers, fashion retail, hospitality, gastronomy, real estate development, and other markets focused on enhancing the quality of life for its customers. The JHSF team operates ethically and efficiently to meet its commitments, while tirelessly promoting sustainability and practicing social inclusion. JHSF fosters a work environment conducive to cultural enrichment and the well-being of the community.
CHALLENGE:
The management of Parque Cidade Jardim reached out to ALT (BIRD Design LAB) to recover the brand, as the original symbol had been lost over time, and JHSF no longer had the original files, leaving only printed materials.
_Architecture Project: Pablo Slemenson
_Landscaping Project: Maria João d’Orey
_Number of Towers: 9 residential buildings
_Number of Floors: 26 to 27 floors per building
_Number of Units: 1 or 2 units per floor
_Product: Apartments from 235m² to 1,885m²
ABOUT JHSF:
Founded in 1972, JHSF is a leader in the high-income real estate sector in Brazil, with a significant presence in shopping centers, fashion retail, hospitality, gastronomy, real estate development, and other markets focused on enhancing the quality of life for its customers. The JHSF team operates ethically and efficiently to meet its commitments, while tirelessly promoting sustainability and practicing social inclusion. JHSF fosters a work environment conducive to cultural enrichment and the well-being of the community.
CHALLENGE:
The management of Parque Cidade Jardim reached out to ALT (BIRD Design LAB) to recover the brand, as the original symbol had been lost over time, and JHSF no longer had the original files, leaving only printed materials.
SOLUTION:
The solution involved redesigning the symbol from the printed materials by analyzing wire counts and expanding the brand through the creation of a visual identity manual.
The solution involved redesigning the symbol from the printed materials by analyzing wire counts and expanding the brand through the creation of a visual identity manual.
WHAT WE DID:
_Redesign Logo
_Visual Identity
_Digital Guidelines
_Redesign Logo
_Visual Identity
_Digital Guidelines
The symbol below was recovered from the printed materials.
Expansion of the brand's visual universe with the creation of a visual identity manual, including stamp design, color palette, typography, and graphics.
