OKUBO MEN
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JOB: BRAND IDENTITY
Design | Art Direction: Bruno Carvalho (Head of Design - ALT) | Brau Reges (Head of Design - ALT)
Attendance: Daniel Nadalutti (CEO - BIRD) | Brau Reges (Head of Design - ALT)
Approval: Maurício Okubo - Julio Okubo
Agency: ALT
Year: 2024
ABOUT OKUBO MEN:Design | Art Direction: Bruno Carvalho (Head of Design - ALT) | Brau Reges (Head of Design - ALT)
Attendance: Daniel Nadalutti (CEO - BIRD) | Brau Reges (Head of Design - ALT)
Approval: Maurício Okubo - Julio Okubo
Agency: ALT
Year: 2024
Since 1965, Julio Okubo has been a benchmark in original jewelry and pearls. Combining tradition and innovation, the new brand, Okubo Men, focuses on luxury for the male audience, offering exclusive pieces that transcend the conventional.
CHALLENGE AND SOLUTION:
My challenge for Julio Okubo was to create a new brand focused on luxury jewelry for the male audience. After an extensive analysis of luxury brands and the specific market segment (jewelry), aiming to convey a sense of exclusivity, we developed a completely unique and exclusive typography for the logo, incorporating the origin and tradition of the Julio Okubo brand.
WHAT WE DID:
_Logo & Visual Identity
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SITE:
okubomen.com
juliookubo.com.br/okubo-men
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MEDIA:
Forbes
GQ
Exame
Capital
Gowhere
Valor Econômico
Neofeed
GPSBrasilia
Darykumakola
Revistaportfolio
Elitemagazine
Robbreport
Chnews
Maquinadoesporte
Revistalide
Fashionnetwork
Escapemagazine
CHALLENGE AND SOLUTION:
My challenge for Julio Okubo was to create a new brand focused on luxury jewelry for the male audience. After an extensive analysis of luxury brands and the specific market segment (jewelry), aiming to convey a sense of exclusivity, we developed a completely unique and exclusive typography for the logo, incorporating the origin and tradition of the Julio Okubo brand.
WHAT WE DID:
_Logo & Visual Identity
-
SITE:
okubomen.com
juliookubo.com.br/okubo-men
-
MEDIA:
Forbes
GQ
Exame
Capital
Gowhere
Valor Econômico
Neofeed
GPSBrasilia
Darykumakola
Revistaportfolio
Elitemagazine
Robbreport
Chnews
Maquinadoesporte
Revistalide
Fashionnetwork
Escapemagazine
