BENJAMIN
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JOB: PACKAGING DESIGN
Design | Art Direction: Bruno Carvalho (Head of Design - ALT) | Brau Reges (Head of Design - ALT)
Attendance: Daniel Nadalutti (CEO - BIRD)
Approval: Paulo Calil (CEO - Benjamin 2023/2024)
Agency: ALT | Company: BIRD - Strategy . Smartsourcing . Business Traction
Year: 2023
Attendance: Daniel Nadalutti (CEO - BIRD)
Approval: Paulo Calil (CEO - Benjamin 2023/2024)
Agency: ALT | Company: BIRD - Strategy . Smartsourcing . Business Traction
Year: 2023
ABOUT BENJAMIN BAKERY:
Benjamin Bakery is a renowned Brazilian bakery chain with over 20 locations, including counters and delivery via iFood. Focused on offering high-quality products in a cozy and pleasant environment, the company values diversity and inclusion, promoting a work atmosphere based on respect, ethics, and simplicity.
Employees are encouraged to contribute ideas and work with determination, always aiming for customer satisfaction and sustainable growth. Benjamin is committed to providing friendly and close service, ensuring that each visit is a welcoming and enjoyable experience.
Benjamin Bakery's philosophy combines the tradition of baking with modern convenience, catering to all customer profiles. The company believes in the power of good coffee, the smell of fresh bread, and the importance of a warm smile—essential elements to create a memorable experience for its customers.
CHALLENGE AND SOLUTION:
My challenge at ALT, along with Brau's, was to develop a KV (Key Visual) for Benjamin's Christmas campaign overnight, providing three layout options, with only one being selected. The chosen KV concept was to integrate the new storefront of Benjamin's stores, which were being updated due to the brand's recent redesign, into the packaging illustrations with Christmas elements.
WHAT WE DID:
_Packaging design
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SITE:
benjaminpadaria.com.br
Benjamin Bakery is a renowned Brazilian bakery chain with over 20 locations, including counters and delivery via iFood. Focused on offering high-quality products in a cozy and pleasant environment, the company values diversity and inclusion, promoting a work atmosphere based on respect, ethics, and simplicity.
Employees are encouraged to contribute ideas and work with determination, always aiming for customer satisfaction and sustainable growth. Benjamin is committed to providing friendly and close service, ensuring that each visit is a welcoming and enjoyable experience.
Benjamin Bakery's philosophy combines the tradition of baking with modern convenience, catering to all customer profiles. The company believes in the power of good coffee, the smell of fresh bread, and the importance of a warm smile—essential elements to create a memorable experience for its customers.
CHALLENGE AND SOLUTION:
My challenge at ALT, along with Brau's, was to develop a KV (Key Visual) for Benjamin's Christmas campaign overnight, providing three layout options, with only one being selected. The chosen KV concept was to integrate the new storefront of Benjamin's stores, which were being updated due to the brand's recent redesign, into the packaging illustrations with Christmas elements.
WHAT WE DID:
_Packaging design
-
SITE:
benjaminpadaria.com.br
