Lotus
2021
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JOB: BRANDING LOTUS
Design | Art Direction: Bruno Carvalho (Head Of Design - ALT)
Attendance: André Reis (Marketing Specialist - BIRD)
Approval: Joseph Chehebar (CEO - Lotus)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT LOTUS:
Lotus is a financial solutions company that since 2012 works to foster business through credit funds.It works with agility in the anticipation of receivables, taking care of all the management of customer collections and acting in a consultative and personalized manner in decision-making.
CHALLENGE AND SOLUTION:
The company already had a logo, my challenge was to update and unfold all the visual language, thinking in solutions for the digital environment covering all the brand's touch points.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Packaging Design
_Site
Design | Art Direction: Bruno Carvalho (Head Of Design - ALT)
Attendance: André Reis (Marketing Specialist - BIRD)
Approval: Joseph Chehebar (CEO - Lotus)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT LOTUS:
Lotus is a financial solutions company that since 2012 works to foster business through credit funds.It works with agility in the anticipation of receivables, taking care of all the management of customer collections and acting in a consultative and personalized manner in decision-making.
CHALLENGE AND SOLUTION:
The company already had a logo, my challenge was to update and unfold all the visual language, thinking in solutions for the digital environment covering all the brand's touch points.
WHAT HAVE WE DONE:
_Brand Analysis & Positioning
_Brand Architecture
_Segmentation & Portfolio
_Experience Strategy
_Brand Personality & Tone of Voice
_Brand Language
_Redesign Logo & Visual Identity
_Packaging Design
_Site
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