LAKATOS
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JOB: BRANDING LAKATOS
Designer | Art Direction: Bruno Carvalho (Designer - BIRD) | Nara Macedo (Designer - BIRD)
Attendance: Daniel Nadalutti (CEO - BIRD) | Diogo Costa (CKO - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2018
ABOUT LAKATOS:
Recognized for its quality standards, LAKATOS is a family-owned company that has been producing high-performance, cost-effective thermoforming machines and molds for almost 50 years. The company serves several niche markets, including industrial, food, automotive, aeronautical, refrigeration, and disposable packaging. Today, the export of thermoforming machines to countries in Latin America is one of the company's main pillars, with operations ranging from Brazil to Mexico.
CHALLENGE:
The challenge was to create a new brand identity that honors the family history and is easy to apply across various touchpoints, from business cards to thermoforming machines.
Attendance: Daniel Nadalutti (CEO - BIRD) | Diogo Costa (CKO - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2018
ABOUT LAKATOS:
Recognized for its quality standards, LAKATOS is a family-owned company that has been producing high-performance, cost-effective thermoforming machines and molds for almost 50 years. The company serves several niche markets, including industrial, food, automotive, aeronautical, refrigeration, and disposable packaging. Today, the export of thermoforming machines to countries in Latin America is one of the company's main pillars, with operations ranging from Brazil to Mexico.
CHALLENGE:
The challenge was to create a new brand identity that honors the family history and is easy to apply across various touchpoints, from business cards to thermoforming machines.
SOLUTION:
The new brand identity focuses on adopting the family name as a key element of the brand's evolution. "LAKATOS," of Hungarian origin, refers to historical professionals who crafted steel parts. The new communication strategy reflects the principles that guide the company's performance: innovation, quality, and tradition. The graphic symbol is the letter "K" in red, symbolizing molded steel.
The new brand identity focuses on adopting the family name as a key element of the brand's evolution. "LAKATOS," of Hungarian origin, refers to historical professionals who crafted steel parts. The new communication strategy reflects the principles that guide the company's performance: innovation, quality, and tradition. The graphic symbol is the letter "K" in red, symbolizing molded steel.
WHAT WE DID:
_Brand Analysis & Positioning
_Segmentation & Portfolio
_Brand Architecture
_Experience Strategy
_Naming
_Brand Personality & Tone of Voice
_Brand Language
_Logo & Visual Identity
_Packaging Design
_Launch and Activation
_Guidelines and Metrics
_Organizational Excellence
_Segmentation & Portfolio
_Brand Architecture
_Experience Strategy
_Naming
_Brand Personality & Tone of Voice
_Brand Language
_Logo & Visual Identity
_Packaging Design
_Launch and Activation
_Guidelines and Metrics
_Organizational Excellence
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SITE:
lakatos.com
SITE:
lakatos.com
