GREEN PCR
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JOB: BRAND IDENTITY
Creation of Visual Identity: Lucas Gregorio (Designer - BIRD)
Brand Development: Lucas Gregorio (Designer - BIRD) and Bruno Carvalho (Designer - BIRD)
Art Direction: Lucas Gregorio (Designer - BIRD) | Bruno Carvalho (Designer - BIRD)
Attendance: Daniel Nadalutti (CEO - BIRD) | Diogo Costa (CSO - BIRD) | Raphaela Faria (Head of Marketing - BIRD) | André Zamarian (Marketing Specialist - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2019
ABOUT GREEN PCR:
Green PCR is a recycling and sustainable solutions company born from Globalpack, one of the largest plastic packaging companies in Brazil, with facilities in 7 Brazilian states and international operations.
CHALLENGE AND SOLUTION:
The challenge was to create a visual identity that explored elements related to sustainability, shifting the perception of waste from garbage to raw material in the recycling market.
WHAT WE DID:
_Segmentation & Portfolio
_Naming
_Logo & Visual Identity
_Website
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SITE:
greenpcr.com.br
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MEDIA:
Neofeed
Uol
ebcapital
Green PCR is a recycling and sustainable solutions company born from Globalpack, one of the largest plastic packaging companies in Brazil, with facilities in 7 Brazilian states and international operations.
CHALLENGE AND SOLUTION:
The challenge was to create a visual identity that explored elements related to sustainability, shifting the perception of waste from garbage to raw material in the recycling market.
WHAT WE DID:
_Segmentation & Portfolio
_Naming
_Logo & Visual Identity
_Website
-
SITE:
greenpcr.com.br
-
MEDIA:
Neofeed
Uol
ebcapital
