Green PCR
2019
-
JOB: BRAND IDENTITY
Creation of visual identity: Lucas Gregorio (Designer - BIRD)
Brand development: Lucas Gregorio (Designer - BIRD) and Bruno Carvalho (Designer - BIRD)
Art Direction: Lucas Gregorio (Designer - BIRD) | Bruno Carvalho (Designer - BIRD)
Attendance: Daniel Nadalluti (CEO - BIRD) | Diogo Costa (CSO-BIRD) | Raphaela Faria (Head of Marketing - BIRD)
André Zamarian (Marketing Specialist - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT GREEN PCR:
Green PCR is a recycling and sustainable solution company born from Globalpack, one of the largest plastic packaging companies in Brazil with facilities in 7 Brazilian states and international operations.
CHALLENGE AND SOLUTION:
Creation of visual identity exploring elements related to sustainability giving a shift in the perception of waste as raw material and not as garbage for the recycling market.
WHAT HAVE WE DONE:
_Segmentation & Portfolio
_Naming
_Logo & Visual Identity
_Site
-
Green PCR is a recycling and sustainable solution company born from Globalpack, one of the largest plastic packaging companies in Brazil with facilities in 7 Brazilian states and international operations.
CHALLENGE AND SOLUTION:
Creation of visual identity exploring elements related to sustainability giving a shift in the perception of waste as raw material and not as garbage for the recycling market.
WHAT HAVE WE DONE:
_Segmentation & Portfolio
_Naming
_Logo & Visual Identity
_Site
-
