BR ANGELS
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JOB: BRAND IDENTITY
Designer | Art Direction: Bruno Carvalho (Designer - BIRD)
Attendance: André Zamarian (Marketing Accounts Specialist - BIRD)
BIRD Intelligence Department: Diogo Costa (CKO - BIRD) | Raphaela Faria (Marketing Intelligence Planning - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2019
Attendance: André Zamarian (Marketing Accounts Specialist - BIRD)
BIRD Intelligence Department: Diogo Costa (CKO - BIRD) | Raphaela Faria (Marketing Intelligence Planning - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Year: 2019
ABOUT BR ANGELS:
BR Angels is an investment fund led by Orlando Cintra and a group of 60 owners and presidents of large companies, focused on startups that are already operational and generating revenue.
BR Angels is an investment fund led by Orlando Cintra and a group of 60 owners and presidents of large companies, focused on startups that are already operational and generating revenue.
CHALLENGE:
Create a strong brand and position the fund in the Brazilian and International markets.
Create a strong brand and position the fund in the Brazilian and International markets.
SOLUTION:
For the brand creation, we explored elements related to startups and national and international investment funds, combining these elements in a modern and elegant way that conveys the purpose of BR Angels.
For the brand creation, we explored elements related to startups and national and international investment funds, combining these elements in a modern and elegant way that conveys the purpose of BR Angels.
WHAT WE DID:
_Brand Architecture
_Segmentation & Portfolio
_Logo
_Visual Identity
_Digital Guidelines
_Segmentation & Portfolio
_Logo
_Visual Identity
_Digital Guidelines
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