BR Angels Smart Network
2019


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JOB: BRAND IDENTITY
Designer | Art Direction: Bruno Carvalho (Designer - BIRD)
Attendance: André Zamarian (Marketing Accounts Specialist - BIRD)
IBRD Intelligence Department: Diogo Costa (CKO - BIRD | Raphaela Faria (Marketing Intelligence Planning - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward


ABOUT BR ANGELS:
BR Angels is an investment fund led by Orlando Cintra and a group of 60 owners and presidents of large companies with a focus on startups already in operation and with some revenue.


CHALLENGE:
Create a strong brand and position the fund in the Brazilian and International markets.


SOLUTION:
For the creation of the brand, we explored elements related to startups and national and international investment funds, bringing these elements together and creating a new meaning in a modern and elegant way that conveys the purpose of BR Angels.


WHAT HAVE WE DONE:
_Brand Architecture
_Segmentation & Portfolio
_Logo
_Visual Identity
_Digital Guidelines

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