BR Angels Smart Network
2019
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2019
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JOB: BRAND IDENTITY
Designer | Art Direction: Bruno Carvalho (Designer - BIRD)
Attendance: André Zamarian (Marketing Accounts Specialist - BIRD)
IBRD Intelligence Department: Diogo Costa (CKO - BIRD | Raphaela Faria (Marketing Intelligence Planning - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
Designer | Art Direction: Bruno Carvalho (Designer - BIRD)
Attendance: André Zamarian (Marketing Accounts Specialist - BIRD)
IBRD Intelligence Department: Diogo Costa (CKO - BIRD | Raphaela Faria (Marketing Intelligence Planning - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward
ABOUT BR ANGELS:
BR Angels is an investment fund led by Orlando Cintra and a group of 60 owners and presidents of large companies with a focus on startups already in operation and with some revenue.
BR Angels is an investment fund led by Orlando Cintra and a group of 60 owners and presidents of large companies with a focus on startups already in operation and with some revenue.
CHALLENGE:
Create a strong brand and position the fund in the Brazilian and International markets.
Create a strong brand and position the fund in the Brazilian and International markets.
SOLUTION:
For the creation of the brand, we explored elements related to startups and national and international investment funds, bringing these elements together and creating a new meaning in a modern and elegant way that conveys the purpose of BR Angels.
For the creation of the brand, we explored elements related to startups and national and international investment funds, bringing these elements together and creating a new meaning in a modern and elegant way that conveys the purpose of BR Angels.
WHAT HAVE WE DONE:
_Brand Architecture
_Segmentation & Portfolio
_Logo
_Visual Identity
_Digital Guidelines
_Brand Architecture
_Segmentation & Portfolio
_Logo
_Visual Identity
_Digital Guidelines