BIPCare
2020

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JOB: BRAND IDENTITY
Designer | Art Direction: Bruno Carvalho (Designer - BIRD)
Attendance: Raphael Burguer (Marketing Accounts Specialist - BIRD) | Daniel Nadalluti (CEO - BIRD)
Agency: ALT | Company: BIRD - Moving Business Forward


ABOUT BIPCARE:
Inform Saúde is a company aimed at population health care in a welcoming way, which stimulates well-being and raises awareness about health management autonomously by the patient. With specialized professionals and multichannel tools, we take care of the health journey, acting directly on the quality of life and the sustainability of the business. Through comprehensive and complementary solutions, we create personalized health management, meeting the needs of each individual, resulting in greater productivity and reduced assistance costs.


CHALLENGE:
Create a new brand for the personalized health management group.


SOLUTION:
For the creation of the brand, elements related to health and care and the sound of the words "BIP" and "Care" were explored, bringing these elements together and creating a new meaning in a modern and elegant way.


WHAT HAVE WE DONE:
_Logo
_Visual Identity
_Digital Guidelines


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SITE:
informsaude.com.br


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