Atacama Trips
2020
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JOB: BRAND IDENTITY
Designer | Art direction: Bruno Carvalho (Creative Leader - ALT)
Attendance Diogo Costa (CKO - BIRD)
Agency: ALT
Country: Chile
Designer | Art direction: Bruno Carvalho (Creative Leader - ALT)
Attendance Diogo Costa (CKO - BIRD)
Agency: ALT
Country: Chile
CHALLENGE:
Travel and tourism agency founded in 2012, specializing in the desert de Atacama and Salar de Uyuni, Adventure Tourism, Private Tours and Regular Tours. Create a new visual identity that refers to the Atacama desert and that was easy to expand its brand architecture by organizing other sub-brands, products and services.
Travel and tourism agency founded in 2012, specializing in the desert de Atacama and Salar de Uyuni, Adventure Tourism, Private Tours and Regular Tours. Create a new visual identity that refers to the Atacama desert and that was easy to expand its brand architecture by organizing other sub-brands, products and services.
SOLUTION:
After much research, we came to the conclusion that the best visual symbol of easy assimilation linked to the purpose of the travel agency is Llama, which in addition to bringing brand recall to the company is the visual symbol / icon of the Atacama desert itself.
WHAT HAVE WE DONE:
_Redesign Logo
_Visual Identity
_Digital Guidelines
-
INSTAGRAM:
instagram.com/atacama_trips
After much research, we came to the conclusion that the best visual symbol of easy assimilation linked to the purpose of the travel agency is Llama, which in addition to bringing brand recall to the company is the visual symbol / icon of the Atacama desert itself.
WHAT HAVE WE DONE:
_Redesign Logo
_Visual Identity
_Digital Guidelines
-
INSTAGRAM:
instagram.com/atacama_trips
