ATACAMA TRIPS
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JOB: BRAND IDENTITY
Designer | Art Direction: Bruno Carvalho (Creative Leader - ALT)
Attendance: Diogo Costa (CKO - BIRD)
Agency: ALT
Country: Chile
Year: 2020
CHALLENGE:
Travel and tourism agency founded in 2012, specializing in the Atacama Desert and Salar de Uyuni, Adventure Tourism, Private Tours, and Regular Tours. The challenge was to create a new visual identity that reflects the Atacama Desert and is flexible enough to expand the brand architecture, organizing other sub-brands, products, and services.
SOLUTION:
After extensive research, we concluded that the best visual symbol for easy recognition and alignment with the travel agency's purpose is the llama. The llama not only enhances brand recall but also serves as a visual symbol/icon of the Atacama Desert itself.
WHAT WE DID:
_Redesign Logo
_Visual Identity
_Digital Guidelines
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INSTAGRAM:
Atacama_trips
-
Logolounge book 13
Attendance: Diogo Costa (CKO - BIRD)
Agency: ALT
Country: Chile
Year: 2020
CHALLENGE:
Travel and tourism agency founded in 2012, specializing in the Atacama Desert and Salar de Uyuni, Adventure Tourism, Private Tours, and Regular Tours. The challenge was to create a new visual identity that reflects the Atacama Desert and is flexible enough to expand the brand architecture, organizing other sub-brands, products, and services.
SOLUTION:
After extensive research, we concluded that the best visual symbol for easy recognition and alignment with the travel agency's purpose is the llama. The llama not only enhances brand recall but also serves as a visual symbol/icon of the Atacama Desert itself.
WHAT WE DID:
_Redesign Logo
_Visual Identity
_Digital Guidelines
-
INSTAGRAM:
Atacama_trips
-
Logolounge book 13
